(BTW, so I don't feel alone in this, feel free to chime in with your pet makeup prejudices in the comment section.)
icky black rubber packaging that shows every fingerprint.
because hello, crayon colors! Also, the lack of shade names. What's with all the numbers? How is that evocative? Or even slightly mnemonic?
Dolce & Gabbana, because
their print ads bug. We get it; you guys are Italian. But am I supposed to want to look like an extra in a Fellini movie? I'd end up cast as the lady in sunglasses. No thanks.
Laura Mercier, because
they can't fool me; it's Estee Lauder.
Trish McEvoy, because
that whole planner thing has no appeal. Maybe if I were on the road all the time, or felt satisfied using the same shades over and over and over. But I'm neither.
Tom Ford, because
he needs to get over himself.
Kevyn Aucoin, because
Le Metier de Beauté